World Cup is Here: YAY YAY YAY YAY!

So I have posted the most epic commercials from the olympics and from the super bowl, and now it is time for my favorite from the world cup.  I seriously love the world cup.  I played soccer my whole life.  I think I want to cry.

Hopefully you cry too.

Best World Cup Commercial Ever:

Sweater-fy Your House.

Perhaps covering everything in my house with sweaters will help curb the biting frost of Rexburg winters.  Perhaps not.

Made Me Laugh Really Hard... Twice

While I am on the subject of commercials, this one made me laugh really hard, like maybe the hardest I have laughed at any commercial.  Then, just before I posted in my site, I watched and laughed again (this time I was in class so I had to do my best to muffle my laughter).

Well done Vonage, maybe someday I will buy cell phones from you... maybe.

My Favorite Olympics Commercial

If I am going to post my favorite Super Bowl commercial, then I think it is only fair to post my favorite commercial from the Olympics.  Kevin Hill gets a shout out for the recommendation.  Thanks Kevin, and you were right, it does go straight up on the blog.

One question I have with this ad is it promotes the P&G brand, which is the brand behind other huge brands like Crest and Braun and dozens of others.  Who buys P&G though?  Does someone who buys Crest also buy Old Spice?  Not sure why they went after P&G, but I bet they had a darn good reason, judging buy the quality of the commercial they produced for the spot.

Prepare yourself... this one's a heart wrencher.

You Need to Do More Networking

"Hey man, watcha up to?"


"Oh, not much, just doing some networking."

"So... wait... what exactly are you doing?"

"Just networking, man"

"But... what's..."

Ever felt like everyone is saying how valuable networking is, but nobody is defining it?

When you hear that you need to "network more" or "network better" what do you do???

Well here is one example of how to network better and more.

Step 1:  Choose a company or profession or organization that you want to know more about, get an opportunity with, or have some other interest in.

Step 2:  Sign up for LinkedIn, and join all the groups you can find that are relevant to your interests.

Step 3:  Search for people, and type in "[company name]" and wait for results.

Step 4:  Anyone that pops up in the results with a little bubble next to their name that says, "group" you can send a personal message to.

Step 5:  Craft a well worded, intelligent sounding personal message that
          a) introduces yourself
          b) Expresses interest
          c) Seeks for further communication through e-mail or phone

Step 6:  Send your message to every person you possibly can that is related to your passion or company

Step 7:  Wait for responses, when they do come, make sure you respond promptly with insightful questions on the company, the experience of the individual, the area of location, etc.

Step 8:  If they offer to help, ask them to help by refining your resume.  Also, if they offer to receive phone calls, make sure you call them (of course, with prepared questions)

Step 9:  If they end up reviewing and making suggestions on your resume, do your best to implement the changes that they gave you and then send it back to them with a message that states how thankful you are and that you wanted to show them the results of their suggestions.

Step 10:  At this point, the magic will happen.  That is not to say that every time you get here people will hire you or give you what you want, but they will have sufficient contact with you to make a far better judgement than with one piece of paper.

Enjoy.

My Favorite 2010 Super Bowl Commercial

Google's new commercial is absolutely amazing.  I also have a personal bias for this particular commercial because it fits well with a heavy research project I have been doing lately.  The research project is to determine how, why, and if Sex (sexuality) actually sells.  What I am finding is beyond fascinating, and a subject for another post (mark my words).  One study suggests that companionate love (that lovey-dovey sweetheart non-explicit sexuality type of love, the old school chivalry type of  love) is actual more effective in advertising on ad recognition, processing, recall, and attitude towards brand.  Google's ad is a perfect example of non-sexual love sells, and I have to admit, I am sold.





Other Honorable mentions:

Slow-mo + classic audio recording= great commercial


Made me laugh.


Made me laugh, harder.

Skittles Is Still Weird, But Smarter.

(From Brandweek)

                Last year, Skittles decided it would jump all over the newest internet craze: social media.  Its site revolved completely around Twitter feeds, Facebook updates, and other forms of social media shoutouts.  Among other problems, funny little punkers begin punkin’ the Skittles brand by posting inappropriate content coupled with the word “skittles”, which would pop up on Skittles’ site.  Although that was a significant problem, it wasn’t the only or biggest problem.  The biggest problem is that people are growing weary of social media.  It is overused, and although it can be a nice supplement, it becomes like that one song on the radio that at first you love, and then you get bored of, and then you can never listen to again.

                Skittles, however, being a clever brand, has felt the wearied waves wafting from their customers, and have aborted mission “overdo the social media thing”.  Instead, they have decided to do what is most likely to build real brand power, and create a site with a whole culture about it at http://www.skittles.com.  The new site still uses social media, but instead of just prostituting the asset, it uses it to help create a culture of total silliness and goofiness, but occasional hilariousness.  Which is really right in line with their whole big idea in marketing, (judging by their commercials).  This makes for an extremely consistent marketing message, whether or not the message makes me want to eat more skittles, I am still undecided.

I Almost Cried Watching This

So, I almost cried watching this clip.  I don't even like wearing my seatbelt.  Click on the link and then wait for it to load, it will take a bit.

And the most amazing thing?  It doesn't show mangled bodies or heartbroken families.  I think this is at least my favorite ad of the week!

http://www.embracethis.co.uk/

P.S.

If you want to see my favorite ad from last week for its ingenuity and out of the boxness, click this link: http://www.youtube.com/user/oceanking97

Denny's Found the Perfect Marketing Mix!

Denny’s is Givin’ Away the Business.

(from AdWeek)

Denny’s came up with a new marketing strategy.  Spend the money it takes to buy 3 30 second spots in the Superbowl, then give junk away.  Give away everything.  That will get people in the door.  And their right, it will!

                Denny’s isn’t really planning on giving away everything, just hundreds of millions of free meals.  In addition to the post Superbowl free day (a repeat from last year’s post bowl free day – this year it’s Feb. 9), they are giving away a free meal for every week of the year each week of the year online.  Also, they are giving away a free meal for every consumer that comes into the place on their B-day.  The logic?  People getting free meals will bring more people, who will bring more people, who will think Denny’s is great because they gave someone they know a free meal on their birthday.  Oh, and they’ll get web traffic too.

                I am not sure how I feel about this campaign.  On the one hand, they are driving tons of “business” (business in quotes because they aren’t paying any money) to their locations.  They are getting tons of exposure, and initially it will be positive exposure (I always feel positive about getting free stuff).  On the other hand, I wonder what Denny’s is driving people to besides a free meal.  I remember when the local Wingers had similar promotions I went to Wingers weekly, and enjoyed it, but then I stopped when the free stuff stopped.  I made Wingers lose money on me.  So what is going to happen to Denny’s if more people come for free junk and that’s it?  Only time will tell… that was cliché.

Laugh and Get Brain Washed

I laughed at these commercials, and then strangely I had an strong urge to buy a skittle sub sandwich... sounds gross I know but it is what it is.


These commercials are really a great example of an integrated marketing campaign (at least the tv commercial implementation of an integrated marketing campaign).


Here is the Jimmy John's campaign.  These were on the weird side of funny, almost didn't get a life, but just funny enough to draw a chuckle.  Livin' on the edge Jimmy, livin' on the edge.










If you thought Jimmy John's was weird, you might want to skip the next commercials. If I had to guess how they came up with this, I would say Skittles had a huge party where everyone involved ingested substances that inhibited the mind's normal processes, and then they made a commercial (of course, in reality Skittles didn't do that, hired an ad agency that did it).






















Forgetting the absolute weirdness of these commercials, it is interesting to note the masterful implementation of an integrated campaign. Now whether or not they chose the right overall message, the conveyed the message masterfully.

Guerilla Marketing Is Out of Control! ...and I like it.

So, I don't need to say much here (except for sorry for the lack of blogging, for I know you wait with baited breath each time I post a blog.  Oops, I got carried away in my parenthetical thoughts (which I tend to have a lot of)) (can I do parenthesis inside of parenthesis?).  Okay enough.  Here it is:  Carnival is guerilla marketing with today's technology.  So cool.

What Is Everyone Doing to get Noticed?

So, you want to get noticed do you?  Me too.  But what are we going to do?  Well, if I knew that, I wouldn't have a .blogspot in my URL title and I would be making a lot of money (or at least some money) from all this advice I give.

It is fun, and sometimes even inspiring, however, to check out what OTHERS are doing to get noticed.

Here is one way to get noticed:  Fill something with something else and then let it all spill out.  That is what NY City Harvest did.  I would like to see the ROI figures for this stunt.  Oh well, they got me to blog about it didn't they?

Another way to get noticed is to play with dolls.  Although this commercial reminds me of Asop's fables: Asop mocks people through the use of animal charicaters to avoid offending anyone.  Point Park University uses dolls.

Or you can do the classic, that is, give away stuff for free like Honda.

Finally, you can do something totally absurd that just gets people talking and hope that by somehow getting them talking they will want to buy your product.  I mean, hey, it worked for Skittles.  This is my favorite of their absurds, watch the others if you like this one, there are some really strange and hilarious commercials in this campaign.

Hope this gets your juices flowing so you can get NOTICED.  If not, oh well, at least you had a good laugh.  If not, oh well, at least, you, um... practiced reading and... watching.  Now go get noticed.

Social Networking is for FREAKS, right? Wrong.

I guess it depends on your definition of FREAK.

Possible assumptions:

So facebook is to middle school-ers today what AOL Instant Messenger was to middle school-ers 10 years ago.

Twitter is for following every detail of every portion of all of your favorite people... Ashton Cutcher is SO dreamy

YouTube is for watching boring and often inappropriate home videos.

Linked in is for... what is linked in for?






Maybe these assumptions are true.  Here is what I use these social media sites for (or what I could use them for)

When I post a link to my blog in my Facebook status and my wife does the same, our website visits triple that day.  Have a web business?  Draw attention to it.  Starting a promotion?  Let people know.

Twitter.com can be used for a lot more than obsessions with people that are famous.  Look how writer Ryan Penagos uses his twitter account to promote his business, Marvel.com.  If you have a following on Twitter you have instant access to a market that has already shown interest in what you have to say.  Man, marketing is easy.

Here is a great video from a company that knew how to use YouTube


Blendtec drove incredible amounts of business to themselves with these clever videos.  I mean, who doesn't want to watch an i-phone in the blender?

LinkedIn is possibly the easiest way for someone seeking employment to get their resume and more infront of a potential hirer.  Likewise, it makes the resume review process much more streamlined.  Additionally, there may not be a better site for finding connections in the workplace to try and land an internship, job, or interview.  Look into it.

Don't be a FREAK, make good use of social networking.

What to do with all that CASH?

You have a bank account for your personal finances.  You have another for your credit card.  You open another account with lower interest for your car loan.  You open another account because you had a great business idea.  You hear about a great deal for a gas card through your gas station, so you open another account.

So what are you gonna do?  You might not have a lot of cash, but the cash you do have is moving like crazy!  Here is a great way to keep that cash in place:

http://www.mint.com

You can enter all of your online banking information, including credit cards, loans, checking, savings, etc.  Mint will track all of your transactions, and even classify them for you (i.e., gas, food, clothes, etc.)

Not only can you keep track of where your money comes and goes, you can watch where you are spending all you money, and when you know where your biggest expenses are, you can focus on where to cut costs.

Now you have a great tool for managing all that cash of yours.

An Actual College Business: Overtime Sports Center

This is simply a copy of our marketing audit slideshow.  It is a pretty good snapshot of the business though.  Click on the pictures of the slides to make them bigger.

Don't Kill the Goose: Make Experience Not Money

There is a temptation in us college students to go after the goose and neglect the golden eggs. What the heck did I just say? What does a goose and some metallic eggs have to do with business or ventures or anything of the sort? Oh yeah, I have to start with the story before I go after the analogy:

Once upon a time...

no.

A long, long time ago...

still sounds stupid.

There once was a farmer...

that's better.

There once was a farmer that lived far away in the country with his old wife in his old cottage.  He owned two old dogs, one old cat, and a very old goose.  The whole old community of farmer, wife, and animals were poor and barely could afford to exist!

From this picture to the left, the farmer apparently wore a dress and had a really funky haircut.  Anyway...

He was surprised to find one day when he went out to check the eggs of the old goose, the goose had laid a golden egg.  He was sure that it couldn't be true, even though the egg was heavy and cold.  He took the egg to the local Gold Identification Office ('cuz they had those all over in those days), and indeed, the goose had laid a golden egg!

He was thrilled and told his old wife and she was thrilled and then they were all thrilled together.

The next day the farmer went to check the goose and it had again laid a golden egg.  He was surprised, although less than last time, and he snatched up the egg and went to market to sell it.

Well, long story short, the farmer kept getting golden eggs from the goose, a little less excited and more demanding each time until finally he and his wife decided they would go and get all of the golden eggs all at once.

When they gutted the goose, however, they found that it was the same on the inside as any other goose.  They had killed their source of golden eggs.  After the money they had amassed was spent (they hadn't studied the time value of money at college), they were as poor as they had ever been.

The end.

What a weird story, right?  What does this have to do with us?  The farmer killed his opportunity by going after the quick fix or the easiest route.  We do the same thing!

Lets play the "would you rather" game:

1.  Take an easy class in your area of interest where the professor doesn't take attendance and tests are a cinch
OR
2.  Take a tough class in your area of interest with hard tests, required attendance, and highly technical content?

1.  Work at McDonalds as a cashier for $17 an hour
OR
2.  Work for WalMart in corporate offices for free?

1.  Take an internship from you brother in-law running the copy machine at his print business for $3500 stipend
OR
2.  Take an internship from Intel helping manage accounts for free?

1.  Start a business selling hot dogs for $1200 a month
OR
2.  Start an internet business with increasing traffic for $100 a month?

I don't want to blabber.  I hope you get the point.  Don't kill the goose.  Don't go after the quick fix and waste your opportunities to build valuable experiences that will move you towards your goals.

My simple recipe for not killing the goose:  Find your passion + Make experiences in your passion + Use experiences to make better experiences = great professional life, healthy goose, many golden eggs.

DON'T KILL THE GOOSE BY WORKING FOR MONEY ONLY!

Get All Pumped Up n' Stuff

I am not into motivational stuff.  I think it is a bit fluffy.  I think it lacks information and exudes opinion.  But I also think it is very popular.  I think some people really like it.  That being the case, here are a couple of videos that aren't half bad and that will motivate us to be "true to ourselves" and all that jazz.

Guerilla Marketing: Doing more for less!

Here are some of the things we have been doing lately with the on campus Overtime Sports Center:

This is the "Chair Booth" as we like to call it.  What it is: a recliner on wheels with a side table built in.  The sign is a white board on one side, but soon it will look like a TV on the other.  Also coming soon, soda cans.

How we us it:  We "park" this bad boy in the middle of high traffic areas on campus and someone just sits and chills, drinks a soda, eats chips, and talks to people who laugh or look interested.  They are, of course, armed with flyers at all times.


Total cost of this bad boy?  Less than $20.00.  (Chair - $5 DI, wood and sign - free from friends, wheels - free from old shopping cart, brackets - $10.00, etc.)

And this is our sports anchor station.  the most expensive thing on this sucka was the laminated sign.  The actual table is built out of a simple wood frame, cardboard, a piece of plywood and cloth.  Total cost - $50, of which $25 was the sign.








Here are some other great examples of guerilla marketing:

Hopefully it is clear the value of guerilla marketing.  Essentially it is just using advertisements in different ways to attract attention.  I love the creativity and EFFECTIVENESS of this method of advertising.  Try your own, its fun!

My Current Venture: Overtime Sports Center

We have a fun commercial:

http://www.youtube.com/watch?v=-uAWm-ETGK4
We have a website:
http://www.overtimesportscenter.com



We have a facebook group:
Search for Overtime sports center . com.

I will talk about some cool gorilla marketing techniques later on.

Beginner Internet Marketing tools 101 - Part 3

Parts ONE and TWO have already been covered.  If you missed them, click the links in the text.  At this point, we can create a decent amateur internet business.  That is, you understand internet business, you can build a simple site, you can optimize that site, you can determine keywords and use them to structure your site, you can analyze the competition, and you can choose a reliable host for that site.  So your set right?  Wrong.  Well, partly wrong.  You could move forward, but you would be lacking some powerful tools.  Part 3 is going to serve you up those tools on a silver platter.

The Other Tools
Beginner Internet Tools 1-3 (development)
Beginner Internet Tools 4-6 (refinement)

Internet Tool Set # 7 (Marketing)
Pay per click AdWords Learning
Pay per click AdWords Help
Yahoo Search Marketing

Pay per click advertising for a website can be a great way to drive traffic to your site for cheap.  A lot depends on the keywords your site focuses on (read the guides in the links), but pay per click can be an inexpensive boost for site popularity.  As a website business owner, your initial main goal should be to get people to the site!

Internet Tool Set #8 (Search Engine Optimization)
SEOmoz Beginner's Guide to SEO
Simple BNET list
Finding Backlinks

Search engine optimization is the key to your website's long term success.  SEO is the art of optimizing your site for search engines, so they can easily read, report, and show your site.  After all, when people "google" your keywords you want them to see your site!  If you want to understand, I highly recommend the SEOmoz link.

Internet Tool Set #9 (Suppliers)
Alibaba - global trade.  Be CAREFUL
Small Volume
Global Sources

Your business will really take off as you cut costs by getting great suppliers.  You may have read my sad supplier story, and needless to say, BE CAREFUL!  That being said, a good supplier will make or break the business.

That concludes my Beginner Internet Marketing tools 101 course.  Ask yourself questions as you go through these tools, ask me those questions, and I will not know the answer (but I will find it).