Guerilla Marketing: Doing more for less!

Here are some of the things we have been doing lately with the on campus Overtime Sports Center:

This is the "Chair Booth" as we like to call it.  What it is: a recliner on wheels with a side table built in.  The sign is a white board on one side, but soon it will look like a TV on the other.  Also coming soon, soda cans.

How we us it:  We "park" this bad boy in the middle of high traffic areas on campus and someone just sits and chills, drinks a soda, eats chips, and talks to people who laugh or look interested.  They are, of course, armed with flyers at all times.


Total cost of this bad boy?  Less than $20.00.  (Chair - $5 DI, wood and sign - free from friends, wheels - free from old shopping cart, brackets - $10.00, etc.)

And this is our sports anchor station.  the most expensive thing on this sucka was the laminated sign.  The actual table is built out of a simple wood frame, cardboard, a piece of plywood and cloth.  Total cost - $50, of which $25 was the sign.








Here are some other great examples of guerilla marketing:

Hopefully it is clear the value of guerilla marketing.  Essentially it is just using advertisements in different ways to attract attention.  I love the creativity and EFFECTIVENESS of this method of advertising.  Try your own, its fun!