Google's new commercial is absolutely amazing. I also have a personal bias for this particular commercial because it fits well with a heavy research project I have been doing lately. The research project is to determine how, why, and if Sex (sexuality) actually sells. What I am finding is beyond fascinating, and a subject for another post (mark my words). One study suggests that companionate love (that lovey-dovey sweetheart non-explicit sexuality type of love, the old school chivalry type of love) is actual more effective in advertising on ad recognition, processing, recall, and attitude towards brand. Google's ad is a perfect example of non-sexual love sells, and I have to admit, I am sold.
Other Honorable mentions:
Slow-mo + classic audio recording= great commercial
Made me laugh.
Made me laugh, harder.
Tuesday, February 9, 2010
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