Laugh and Get Brain Washed

I laughed at these commercials, and then strangely I had an strong urge to buy a skittle sub sandwich... sounds gross I know but it is what it is.


These commercials are really a great example of an integrated marketing campaign (at least the tv commercial implementation of an integrated marketing campaign).


Here is the Jimmy John's campaign.  These were on the weird side of funny, almost didn't get a life, but just funny enough to draw a chuckle.  Livin' on the edge Jimmy, livin' on the edge.










If you thought Jimmy John's was weird, you might want to skip the next commercials. If I had to guess how they came up with this, I would say Skittles had a huge party where everyone involved ingested substances that inhibited the mind's normal processes, and then they made a commercial (of course, in reality Skittles didn't do that, hired an ad agency that did it).






















Forgetting the absolute weirdness of these commercials, it is interesting to note the masterful implementation of an integrated campaign. Now whether or not they chose the right overall message, the conveyed the message masterfully.