I Almost Cried Watching This

So, I almost cried watching this clip.  I don't even like wearing my seatbelt.  Click on the link and then wait for it to load, it will take a bit.

And the most amazing thing?  It doesn't show mangled bodies or heartbroken families.  I think this is at least my favorite ad of the week!

http://www.embracethis.co.uk/

P.S.

If you want to see my favorite ad from last week for its ingenuity and out of the boxness, click this link: http://www.youtube.com/user/oceanking97

Denny's Found the Perfect Marketing Mix!

Denny’s is Givin’ Away the Business.

(from AdWeek)

Denny’s came up with a new marketing strategy.  Spend the money it takes to buy 3 30 second spots in the Superbowl, then give junk away.  Give away everything.  That will get people in the door.  And their right, it will!

                Denny’s isn’t really planning on giving away everything, just hundreds of millions of free meals.  In addition to the post Superbowl free day (a repeat from last year’s post bowl free day – this year it’s Feb. 9), they are giving away a free meal for every week of the year each week of the year online.  Also, they are giving away a free meal for every consumer that comes into the place on their B-day.  The logic?  People getting free meals will bring more people, who will bring more people, who will think Denny’s is great because they gave someone they know a free meal on their birthday.  Oh, and they’ll get web traffic too.

                I am not sure how I feel about this campaign.  On the one hand, they are driving tons of “business” (business in quotes because they aren’t paying any money) to their locations.  They are getting tons of exposure, and initially it will be positive exposure (I always feel positive about getting free stuff).  On the other hand, I wonder what Denny’s is driving people to besides a free meal.  I remember when the local Wingers had similar promotions I went to Wingers weekly, and enjoyed it, but then I stopped when the free stuff stopped.  I made Wingers lose money on me.  So what is going to happen to Denny’s if more people come for free junk and that’s it?  Only time will tell… that was cliché.

Laugh and Get Brain Washed

I laughed at these commercials, and then strangely I had an strong urge to buy a skittle sub sandwich... sounds gross I know but it is what it is.


These commercials are really a great example of an integrated marketing campaign (at least the tv commercial implementation of an integrated marketing campaign).


Here is the Jimmy John's campaign.  These were on the weird side of funny, almost didn't get a life, but just funny enough to draw a chuckle.  Livin' on the edge Jimmy, livin' on the edge.










If you thought Jimmy John's was weird, you might want to skip the next commercials. If I had to guess how they came up with this, I would say Skittles had a huge party where everyone involved ingested substances that inhibited the mind's normal processes, and then they made a commercial (of course, in reality Skittles didn't do that, hired an ad agency that did it).






















Forgetting the absolute weirdness of these commercials, it is interesting to note the masterful implementation of an integrated campaign. Now whether or not they chose the right overall message, the conveyed the message masterfully.

Guerilla Marketing Is Out of Control! ...and I like it.

So, I don't need to say much here (except for sorry for the lack of blogging, for I know you wait with baited breath each time I post a blog.  Oops, I got carried away in my parenthetical thoughts (which I tend to have a lot of)) (can I do parenthesis inside of parenthesis?).  Okay enough.  Here it is:  Carnival is guerilla marketing with today's technology.  So cool.