What Is Everyone Doing to get Noticed?

So, you want to get noticed do you?  Me too.  But what are we going to do?  Well, if I knew that, I wouldn't have a .blogspot in my URL title and I would be making a lot of money (or at least some money) from all this advice I give.

It is fun, and sometimes even inspiring, however, to check out what OTHERS are doing to get noticed.

Here is one way to get noticed:  Fill something with something else and then let it all spill out.  That is what NY City Harvest did.  I would like to see the ROI figures for this stunt.  Oh well, they got me to blog about it didn't they?

Another way to get noticed is to play with dolls.  Although this commercial reminds me of Asop's fables: Asop mocks people through the use of animal charicaters to avoid offending anyone.  Point Park University uses dolls.

Or you can do the classic, that is, give away stuff for free like Honda.

Finally, you can do something totally absurd that just gets people talking and hope that by somehow getting them talking they will want to buy your product.  I mean, hey, it worked for Skittles.  This is my favorite of their absurds, watch the others if you like this one, there are some really strange and hilarious commercials in this campaign.

Hope this gets your juices flowing so you can get NOTICED.  If not, oh well, at least you had a good laugh.  If not, oh well, at least, you, um... practiced reading and... watching.  Now go get noticed.

Social Networking is for FREAKS, right? Wrong.

I guess it depends on your definition of FREAK.

Possible assumptions:

So facebook is to middle school-ers today what AOL Instant Messenger was to middle school-ers 10 years ago.

Twitter is for following every detail of every portion of all of your favorite people... Ashton Cutcher is SO dreamy

YouTube is for watching boring and often inappropriate home videos.

Linked in is for... what is linked in for?






Maybe these assumptions are true.  Here is what I use these social media sites for (or what I could use them for)

When I post a link to my blog in my Facebook status and my wife does the same, our website visits triple that day.  Have a web business?  Draw attention to it.  Starting a promotion?  Let people know.

Twitter.com can be used for a lot more than obsessions with people that are famous.  Look how writer Ryan Penagos uses his twitter account to promote his business, Marvel.com.  If you have a following on Twitter you have instant access to a market that has already shown interest in what you have to say.  Man, marketing is easy.

Here is a great video from a company that knew how to use YouTube


Blendtec drove incredible amounts of business to themselves with these clever videos.  I mean, who doesn't want to watch an i-phone in the blender?

LinkedIn is possibly the easiest way for someone seeking employment to get their resume and more infront of a potential hirer.  Likewise, it makes the resume review process much more streamlined.  Additionally, there may not be a better site for finding connections in the workplace to try and land an internship, job, or interview.  Look into it.

Don't be a FREAK, make good use of social networking.

What to do with all that CASH?

You have a bank account for your personal finances.  You have another for your credit card.  You open another account with lower interest for your car loan.  You open another account because you had a great business idea.  You hear about a great deal for a gas card through your gas station, so you open another account.

So what are you gonna do?  You might not have a lot of cash, but the cash you do have is moving like crazy!  Here is a great way to keep that cash in place:

http://www.mint.com

You can enter all of your online banking information, including credit cards, loans, checking, savings, etc.  Mint will track all of your transactions, and even classify them for you (i.e., gas, food, clothes, etc.)

Not only can you keep track of where your money comes and goes, you can watch where you are spending all you money, and when you know where your biggest expenses are, you can focus on where to cut costs.

Now you have a great tool for managing all that cash of yours.

An Actual College Business: Overtime Sports Center

This is simply a copy of our marketing audit slideshow.  It is a pretty good snapshot of the business though.  Click on the pictures of the slides to make them bigger.